□ Keep in mind: sometimes marketing funnels and conversion funnels are thought of as interchangeable, but it’s important to understand the subtle differences between them. Note: you can rename or add stages like ‘loyalty’ and ‘advocacy’ to any funnel model, but the function of the marketing funnel-to attract, engage, and convert leads-remains the same regardless of how you identify specific stages.įor the rest of this article we'll look at the TOFU/MOFU/BOFU funnel model. Middle of the funnel (MOFU): consideration stageīottom of the funnel (BOFU): conversion stage Top of the funnel (TOFU): awareness stage Marketing funnels are commonly based on the ‘AIDA’ model:īut you can simplify the funnel into a three-stage model: The funnel helps marketing teams plan and measure efforts to attract, engage, and convert prospects through content and other marketing materials, like landing pages and ads. ![]() What is a marketing funnel?Ī marketing funnel is a series of stages to guide prospects through the customer journey. Combining quantitative and qualitative data will help you understand how real customers shop and behave on your site, so you can optimize your marketing funnel for the customer journey and increase conversions. TL DR: every marketing funnel is unique and should be designed for how customers buy-not how you want to sell. How to measure the success of your marketing funnelĤ tools to increase conversion rates throughout the funnel Our goal with this piece is to help you get the most out of your marketing funnel. ![]() Your marketing funnel provides more value to your marketing strategy when you understand your customers-then you can make informed decisions to improve the customer experience as they move through the funnel. This works well if you know the habits of your target audience.
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